Trying to ensure your web design in Chester reaches the top of the pile can be a daunting task. If you own your own website, listing and presenting well in the most popular search engines can turn into a full time job.

The latest figures indicate that 70% of buyers search online and 70% of those use google. Page 2 just wont do. 9 out of 10 people click on the first few results on page 1. You can “tweak” your website so that it has the best chance of placing well in the SERPS (search engine results pages)

This process is know as search engine optimisation or SEO.

You can do this yourself if you like, there is nothing stopping you. Be prepared for lots of hard work and slow but steady results. The search engine algorithms have become extremely clever when it come to detecting “black hat” tactics (an attempt to trick the search engines) There is no quick way to the top any more.

You must have well written, original content on your web site. Content that is deemed to bring value to the user when searching will be seen favourable by the search engines. Making sure your web design is SEO friendly is not black hat. It just makes life easier for the google bot to index and understand the content of your site.

Make good use of Title and Meta description opportunities, keywords and good body text. H1 Headings should be fine tuned along with bold text, anchor text, image alt text.

Remember to optimise your page for just one or two keywords or phrases and bring all these variables together.

There are great websites out there that can help you out:

• HighRankings Forum: http://HighRankings.com/forum/
• Best Practices S.E. Forum: http://IhelpYouServices.com/forums/
• SiteOwners/ Webmasters Forums http://SiteOwnersForums.com
• Search Engine Marketing Forums: http://SearchEngineForums.com
• Cre8asite Forums: http://www.cre8asiteforums.com

Alternatively if you would like some help with your web design in Chester you could contact us to discuss your requirements.