Hello. Here at Nextframe Web Design Chester we pay much attention to usability, user behavior on a website and the psychology behind it all. We are going to talk about the main principles of web design psychology:
Internet users behave like social animals
It is always surprising when a web designer comes up with with a new way for people to make use of technology and new design to interact with each-other.
Social websites such as Facebook, MySpace or Twitter were all huge surprises when they came out. Everybody wondered what their purpose was and how would they manage to help people communicate better. Though these web applications had new technologies, surprisingly they were quickly adopted by a very large amount of users.
It is underestimated how important it is for people to be social, because humans are, after all, social animals. They will use whatever tool is available to them to be able to communicate and be social. If you think you’ve got a brand new idea of how to use technology in the purpose of socializing, you should not waste time as it is might be the next big thing on the internet and earn you millions of pounds.
All online interactions in web design are social interactions.
When internet users interact with each other, they follow the principles and unwritten regulations of social interaction. People have predetermined expectations from their online social interactions, and when these do not proceed according to plan, they feel uncomfortable. If a website has a very long loading time or is not fully responsive, it is similar to when we are talking to a person that is not looking at us or simply ignoring the conversation. If the website asks for personal information to early in the process of interaction, it is as if someone was getting a bit too personal with us right after we met.
If the website does not remember our name from session to session, it is similar to when a buddy does not remember that we are friends.
When creating an user interface, we are obliged to give substantial thought to the interactions we are building, by thinking how they mirror interpersonal interaction, and make sure we do not step outside of the boundaries set by rules of social interaction.