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What We Do

Need a Website? Online Shop or Business Portfolio?
We can identify and provide the perfect solution.
Posh Web Design Services
We strive to achieve the perfect balance of innovative web design and robust functionality. Whatever the profile of your industry, our team has the desire and skill to taylor the perfect website for your business and help you maintain it.
Build on solid foundations. Structured and robust development is the cornerstone of any successful website.
CMS Content Management System Development
We offer comprehensive web development. Designing and creating applications for enhanced functionality within your website enables customisation for specific components or specialist needs.
Position your brand for the long term with innovative, strategic thinking specific to your individual needs.
Web Strategy Services | Search Engine Optimisation
Examine the current and anticipated factors associated with clients and competitors. Envision a new and effective role for your business in a creative manner aligning policies, practices and resources.
Today everyone is online. A strong online business presence is an absolute must for increasing revenues.
Website Investor Relations
We provide Search Engine Optimisation (SEO), Pay Per Click Management (PPC), Social Media Marketing and much more.
These tools help generate new sales and open the doorways to new markets.

Promoting Your Website: Elements of Online Marketing

1. First Steps : Domain Name, Hosting, Web Design


It goes without saying that the first and most important step in online marketing is the website. A company must have their own domain, and their design & functionality must display professionalism and competence. But where to begin, among the multitude of available options?

Firstly, the company must choose a domain. It should be as short and as memorable as possible while still being unique. Some companies might not necessarily need their company name within the domain, in which case they could opt for relevant keywords. For example, a company based in Manchester could choose a domain such as "www . webdesign manchester . co . uk", but the possibilities are endless. Websites such as www.123-reg.co.uk allow businesses to check what domains are available to buy. Never forget that the most suitable domain for a company may already be taken, so this may require some creativity.

Hosting for a website should be chosen based on reviews and information online (to judge quality of service), and the company's budget. If your website is characterised not only by creative & beautiful design but also complex functionality and a large database then, the host should provide unlimited bandwidth, at a minimum, and preferably allow full control over the most vital aspects of the site if the company should choose to employ their own website administrator.

2. Search Engine Optimisation (SEO) Efforts


Search engines such as Google are an important part of any online marketing strategy, as a huge proportion of Internet users find services and companies through them. If for example you need to find a creative agency in Manchester, you will most likely use a search engine such as Google to look for "web design Manchester" or "website company in Manchester". The competition for these keywords is quite high and so it might be for your business whether you are in Manchester or elsewhere, but carefully chosen SEO steps will drive your website in the top search results within weeks.

The process of tweaking a website so that it appears as favourably as possible to search engines is known as search engine optimisation, or SEO. If a site is considered valuable and important to a particular keyword, the search engine will display that site prominently in a list of search results that include that word. It goes without saying that a company should strive to place their site as high on the list as possible for a chosen set of keywords that relate to their business.

SEO is a constantly changing field, as Google and others update and alter their search algorithms on a regular basis in order to supply the most relevant results to their users. In general, a website will be appear higher on the list if it is updated regularly with high quality, unique content such as articles, photos, and videos.

Web Design & Development in Chester

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  8. Business Web Design in Chester Cheshire
  9. Promoting Your Website: Elements of Online Marketing in Chester
  10. The best low cost web design in Chester

Business Consultancy Chester, UK

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Chester Web Design Tips

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Latest Web News

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